Three kinds of consciousness to guarantee the long-term development of food machinery enterprises

The current people's standard of living is higher and higher, more and more strong demand, food machinery manufacturers should go deep into the general public, change "what the market need, what I development and production of" for "popular what I what development, production, market", make their own food machinery development market all the time, "the development of generation, the generation of out, constantly develop, unceasing elimination".With the market more finely divided, the future food machinery development point will tend to be fast, efficient, convenient, low consumption, especially the demand for small food machinery will be more and more large, which requires the majority of enterprises to go out, the wind of research.

Second, brand awareness ahead of time

Brand is the soul of an enterprise.At present a variety of mechanical products, but few good brands, why?Some enterprises do not attach importance to the brand, only research and development, the results of good products because there is no a good brand, which affects the increase of market share.An enterprise must have reliable product quality, high-quality after-sales service and image-building marketing publicity to manage its own brand well.In fact, we're missing out on a lot of market opportunities right now.Introduced by a friend of a small food machinery, very convenient to use, the quality is good.The introduction of other friends to use the response is very good.But they also said that they had never heard of this product before and could not see it in most parts of the province.It can be seen that the market of this kind of small food machinery is very broad, but because of its low popularity, the production cannot go up.If the company had invested more in branding, the outcome might have been different.Brand awareness is a kind of business philosophy, advanced brand awareness makes enterprises always in the forefront of the market in the competition;Lagging consciousness, on the other hand, is a complete failure.Hence the names such as Guangzhou Spark, Jiangsu Qunjie, and Beijing Parklong.

The third is the user advance consciousness

No matter what product, its final consumer is the majority of users, users determine the market.In foreign countries, some milk producers have established user consumption archives, that is, according to each user's health status and physical needs, to produce different ingredients.Despite the hassle, a sense of "all for the user" wins users for the business.China is a country with vast territory and abundant resources, a large population, different living standards, different customs, and different user needs.Therefore, as a food machinery manufacturers to establish user awareness in advance, that is, according to the living standard, population, dietary habits, raw material resources, and so on, to develop and produce products that users are satisfied with.

With China's accession to the WTO, the direct business activities of enterprises will be extended to the international market, and the international market will be more advanced awareness of users, enterprises can not take it lightly.It is reported that at present, foreign merchants attach great importance to users' advanced awareness when exploring the Chinese market, which is also an important "magic weapon" for them to quickly occupy the Chinese market and gain the trust of Chinese users.Therefore, domestic enterprises must be user-oriented, do a good job in our food machinery development and research, to meet the growing needs of the majority of users.